updated version 2025
matchbox label v1
matchbox label v2

process + notes



‘Saim fest’ went through a lot of changes throughout the semester. These are some rough sketches from pretty early on in the process when i was still deciding what i wanted the music festival to represent.


some explorations...

but with the first iteration above, it’s a little too all over the place, the elements are floating around, there’s no clear hierarchy and its chaos. 



  
i wanted to try and experiment with new ways of expressing rhythm, energy, joy, newness- all of which i want the person viewing this piece of work to feel.

 
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